From what I've seen, heroes are usually wallflowers.
It's why the word "reluctant" is typically inserted before "hero".
So, too, pillars of the community, who are invariably toilers of the very silent variety.
For either, the spectre of media coverage is a discomforting one. From my time as a reporter I saw (and continue to see) this time and time again, as those who do great deeds shun the limelight.
Yet on Wednesday night's Pride of New Zealand Awards the wallflowers had no choice but to have their names in lights.