As a province tucked away toward the east and fenced in by mountain ranges which give us what I believe is a form of splendid isolation, some would argue we are off the beaten track.
And that's not altogether a bad thing.
We have a comfortable climate (just don't mention the wind), we are not overcrowded and the scenery is very pretty.
So all right then, we are a little off the beaten track, but we are set to be very much an integral and well-publicised part of another track - the cycling track.
Napier has picked up the rights to run the national road cycling championships for 2016, 2017 and 2018, and that is a remarkable shot in the arm for the Bay in terms of the sport, tourism and national attention.