As Amalgamation D-day (September 15) looms, both sides are doing everything they can to tell people how to vote.
Voting papers have started going out and it won't be long before we know what the region's future will be. I have lost count of the number of people in both the pro and anti camps who have told me that they can't wait for it all to be over.
Until then the battle for the hearts and minds of voters will probably only get fiercer.
Read more: Get ready to vote on council future
Revealed: What you will be asked
Yesterday Hawke's Bay Today ran an advertising feature wrapped around the newspaper. The advertising feature was paid for by the pro-amalgamation lobby group A Better Hawke's Bay and had nothing to do with the newspaper's editorial stance or news coverage.