Regional council chairman Rex Graham this week declared "dire" economic consequences would ensue should a water conservation order for the Ngaruroro and Clive rivers go ahead.
He, and horticultural kingpin John Bostock, warned industries and livelihoods across urban and rural sectors were in peril if hoses were clamped.
The sentiment echoed through Twyford Hall in this week's meeting. Tractors were revving, "Hawke's Bay for Hawke's Bay" was the battle cry.
One could be forgiven for regarding the stance as a little insular and a tad regionalist.
Certainly it's a bit confusing.
Only two weeks ago regional council issued a statement claiming that the Heretaunga Aquifer was exhausted, that takes from the source were "at the limit of what is environmentally acceptable".