As if the region was not already bursting at the seams tomorrow will see it overflowing with the arrival of the largest cruise ship to sail Australasian waters.
The Royal Caribbean's Ovation of the Seas is due in port at 7.30am and will depart at 5.30pm.
In the hours between thousands of people will pour into Hawke's Bay to shop, go sightseeing and sample some of the best food and wine in New Zealand.
Actually that's probably how our secret got out. People love to talk and when they've been somewhere as fantastic as Hawke's Bay they can't stop talking about it to family and friends.
So those family and friends decide they don't want to miss out on this little slice of paradise so into town they come.
They eventually have to leave, but we get to stay and call this place home. How lucky are we.