The young Facebookers were off their faces yesterday, by all accounts, as rumours and whispers began circulating throughout Hawke's Bay that a chap by the name of Justin Bieber had jetted into Napier for a quick stopover before a concert in Auckland.
Just how it sparked is anybody's guess and we can only assume that someone at Hawke's Bay Airport, where the twin-engined private jet was parked up, had spotted someone who resembled the young singing star. Although there was no mention of whether he had his pet monkey with him.
And then he started getting spotted.
Why he would have detoured into Hawke's Bay is also anyone's guess but maybe he heard it was a pretty good place to detour to.
Star-spotting is not new around these parts, of course. So it came as no surprise while I was talking to the chief executive of Sports and Entertainment, James Erskine, earlier this week that he mentioned how the concert of 2007 was not the first and last time guitar supremo Eric Clapton had set foot in the Bay.