There are times during the week when you would think Hawke's Bay Airport must be one of busiest small airports in the country.
Planes in and out, to Wellington and Auckland in particular, are full or near-full and the terminal is a crush of people.
Of course this is only at times as, equally, there are fallow periods in which you might swing a cat and not be in danger of hitting a waiting passenger.
That, of course, is the challenge for the operator, Hawke's Bay Airport Limited, and for the carrier, Air New Zealand. How do you make the entire shooting box as profitable as possible given demand for airline use is variable?
The airport company has made a good fist of things in the past year and has just reported income up by 4 per cent to $2.5 million, operating expenses down by 13 per cent and a 10 per cent increase in passenger numbers on the 2009/2010 financial year to 431,903.