This Friday is "Pink Shirt Day" - the culmination of Bullying-Free NZ Week.
More than 1000 schools, workplaces and community groups have registered for Pink Shirt Day, with activities planned to celebrate diversity and raise awareness.
Bullying is an age-old problem and has possibly even shaped history. Sir Winston Churchill was bullied at school and in a book published in 2014 British politician, historian and journalist Boris Johnson suggests that he was driven, in part, by a desire to prove something to those who had bullied him.
It doesn't always end, however, with the victim becoming Prime Minister of the UK and leading their country to victory in a World War.
More often, bullying carries on until the person on the receiving end gets miserable enough to get help or get away.