Further details of the international women's hockey tournament have emerged, providing some insight into the complexities of securing such an event.
Six nations (rising to eight nations in the 2015 and beyond) will call Hawke's Bay home for nine days. Six of those days will be spent on the turf, three are rest days.
From an economic perspective, the longer it lasts the better. More bed nights, more wine drunk and more money for local businesses and from an entertainment perspective, the more games, the better.
The community-based consortium underwriting it are tasked with ensuring the event runs smoothly and I note the chosen terminology is "event", not "competition" or "hockey tournament".
This unique backing is likely to be reflected in the finished product. The group has already expressed plans for a complete "event experience" and you would expect this will encompass a festival-type programme.