What would you do?
The aspirational Lotto slogan is particularly apt in the region this week following the purchase of a $13 million ticket at Hastings Pak'nSave Lotto outlet.
For three days now the mystery winner has remained a mystery. The golden ticket, as of last night, remains unclaimed.
No one knows whether it's a local or a visitor whose riches will never grace the region's coffers.
From where I'm sitting the longer this ticket remains in a wallet, bedside drawer or a glovebox, the less valuable it becomes.