Hawke’s Bay has seen the number of drowning-related deaths increase from six in 2022 to 12 in 2023, despite the national total dropping by four.
However, the region’s tragic increase includes six cyclone-related deaths - with two others from falls (from riverbanks, rocks or boats), two from swimming or playing and one caused by a non-powered craft (surfboard or kayak) and one underwater death (free diving and snorkelling to gather food).
Across New Zealand there were 90 preventable drownings - a slight drop from the 2022 total of 94 - but the figure alarmingly above the 10-year average of 82, underlining a national crisis.
Water Safety New Zealand (WSNZ) has called for a behaviour change to prevent the “New Zealand disease”, and is particularly focused on older New Zealand males.
The organisation has suggested a three-pronged approach is needed to change behaviour campaigns focused on making safer choices and understanding the risks associated with water activities.