The story of the Maori version of the name could go something like this: "New Zealand cares about its children, who are the future of the nation. This agency is about ensuring that the wellbeing of New Zealand's children is a priority for Government".
The head of the new agency has herself said that children are at the centre of the agency's work. The omission of any reference to ministry or agency in the name also implies a more societal approach to its work - not just the responsibility of this government agency, but of all society. Not much to argue with there.
Compare this with the English version, in which the story is situated quite differently. First is the word "Ministry", clearly placing the agency in the domain of government. Second is the qualifier "vulnerable". Quite a narrowing of focus.
Child welfare expert Dr Emily Keddell, in an interview about the new agency, made the following comment: "this can exclude from the Ministry's remit . . . the broader context that parenting happens within" (The Spinoff, April 2, 2017).
This is worrying, given the known connections between inequality, poverty and families under stress. Inequality is a societal problem, not an individual family one.
The Commissioner for Children has already spoken out about the different meanings, and has said he will only use the Maori name. But, you might say, the two names are side by side, so they could be read as complementary.
They could, but it is clear from the head of the new agency, Grainne Moss, that the English meaning prevails. This in itself sends a message; that the Maori name is secondary, one implication of which could be that Maori interests - also shared by many Pakeha - are of lesser status than the Government's.
We can expect the agency's mission, vision and values, and its Statements of Intent to reflect this bias, which will in turn drive behaviours.
The question begging to be answered is what is being acted out through the inclusion of a Maori name that has, in effect, no status? How will that contribute to a more inclusive, secure society?
Dr Germana Nicklin is deputy director and senior lecturer at the Centre for Defence and Security Studies, Massey University. Her research focus is the relationship between narrative and action.