A day out at Blackhead Beach for 250 young people and their families is more than a bit of lighthearted fun - for some of them it's a rare opportunity.
Te Taitimu Trust brings together at-risk or hard-to-reach Maori, including gang members, to learn vital water safety skills and how better to look after the marine and coastal environment, today from 10am.
With Maori people over-represented in drowning statistics, it was important to get the awareness message out there, director Zack Makoare said.
Water Safety New Zealand was once again involved in the marine education programme, which runs annually, by providing resources.
"Some of these kids don't have the skills or the chance to go to the beach," Mr Makoare said. "It's teaching them about their connection to the sea, turning off cellphones and doing something caring for the environment."