Dapper riders will don their finest outfits and sit astride classic and vintage-styled motorcycles tomorrow to raise awareness and money for prostate cancer and men's mental health.
Founded in Sydney in 2012 by Mark Hawwa, the Distinguished Gentleman's Ride (DGR) started as a local charity event, and has become a global movement that last year raised US$4.85 million for prostate cancer charities and this year aims to raise US$6 million worldwide.
The first ride and the event's overall style was inspired by a photo of actor Jon Hamm in character as Mad Men's Don Draper, decked out in a tailor-made suit riding a 1957 Matchless G3LS.
For Hawke's Bay organiser and East Coast Red Knights firefighters motorcycle club vice-president, Ross Arthur, the cause is close to his heart because his father died from cancer three years ago and he has suffered from depression.
Not only that but, in his role as a volunteer firefighter, Arthur sees the deadly effects it can have on people.