Punters can back the Cancer Daffodil Day fundraising cause both on and off the track on the first day of the three-day Bostock New Zealand Spring Racing Carnival in Hastings.
One horse in each of the nine races on Makfi Stakes day on August 29 will wear special silks in Cancer Society colours, with the TAB pledging to donate $1000 for each winner carrying the yellow flower.
It comes as Hawke's Bay Racing and the Cancer Society strive to surpass the $20,000 raised when they teamed up for the first time last year.
Cancer Society Hawke's Bay manager Trudy Kirk said last year's outcome was amazing. "It means a lot to us," she said. "We need every bit of support we can get, especially as we need to raise $600,000 a year - just for Hawke's Bay."
The announcement was made amid some emotion, with several of those present able to reflect on personal experiences of friends' battles with cancer.