Cycling is more popular than ever in the Bay and a local network is looking at ensuring the roads are safe for all riders.
Cycle Aware Hawke's Bay co-co-ordinator Gavin Scoble said after a break of several years the Cycling Action Network was up and running again.
Mr Scoble said the group seeks a safe environment for cyclists in Hawke's Bay to help increase the numbers using bicycles for daily transport and recreation.
"We want as many people as possible to experience the simple pleasure of cycling, in our communities and around our great cycle trails but also by riding to work or school or simply to the shops."
Mr Scoble said the group's focus was primarily recreational and utility cycling but they had contacted the competitive cycling clubs to let them know what they are about.