ZESPRI and the Government have invested more than $15 million over the past three years in a kiwifruit breeding project that may shape the future of the industry.
More than 100,000 cultivars are in a nationwide evaluation programme overseen by Plant & Food Research.
Business manager and kiwifruit sector champion Stuart Kay said kiwifruit accounted for 25 per cent of its business and was the biggest project of its type in the world. It took about 10 years before any cultivar was ready to market commercially and it had successfully bred licensed varieties for Zespri, including Gold3/SunGold, Green14/Sweet Green and Gold9/Charm.
Zespri general manager of science and innovation Dr David Tanner said the ultimate objective was to identify cultivars resistant to Psa.
"Our seven to 15-year objective is to identify cultivars that are even more tolerant or resistant to Psa while ticking all the other boxes we're looking for like great taste, storage, consumer preference and performance throughout the supply chain.