Napier's Ujazi Cafe is one of many Napier CBD retailers who benefit from the growing number of cruise ships visiting the region.
Ujazi Cafe manager Tom Quinn said the city of Napier is "without a doubt" positively affected by the cruise ships.
The cruise ships bring an influx of people into the town which creates a nice atmosphere and encourages people to get out and about, Mr Quinn said.
"It doesn't increase our revenue massively but what it does do to the city is it brings a lot of people in and around and it creates a great buzz here. Sometimes Napier in the winter time can be a bit quiet," he said.
Mr Quinn said cruise ship patrons often explore the city to get their coffee fix, and find it in the strong, robust L'Affare beans Ujazi Cafe uses for their coffee.