"Whatever it takes" is a relevant phrase right now. We are going into lockdown for four weeks as we attempt to hold Covid-19 at bay.
There are many things in New Zealand's favour, right now. We are, on the global scale of things, a small island nation. Sometimes, that works for us - implementing technology for example.
We were one of the first countries in the world to introduce eftpos. We did it relatively quickly and efficiently - small country, small network, small problem, really, when it came to introducing the technology.
Small island nations can be great for bringing things in. And great for keeping things out. Like Covid-19.
Except we know we were unable to keep it out entirely. But now we have a chance to let it burn out and fade away.
That's the ultimate goal, we won't know how successful we have been until in a few weeks' time.
And even then, we won't be 100 per cent sure. But we have to be encouraged, that it is not yet ravaging our communities.
Hope. That's what we need to share. Hope.
And we also need to hope that collectively, finally, as a nation we have our head in the game, and not in the long white clouds.
It has been apparent that not everyone has grasped the "prevention" approach.
As in, be proactive rather then reactive - act now. Do whatever it takes.
NZME, in bringing you Hawke's Bay Today, is doing whatever it takes to keep providing a vital information service, in these times.
Facebook is your friend, sure. But mainstream media is the trusted relative that will tell you what you need to know, and not frighten the hell out of you unnecessarily.
Get your Covid-19 information from Hawke's Bay Today, the NZ Herald, or one of our community newspaper publications or radio stations. Or go to covid19.govt.nz
Talk about it on Facebook - read about it on www.hbtoday.co.nz or covid19.govt.nz
You'll notice some changes to the paper this week. The paper's format or sections might change but we are focused on delivering news and information over the coming weeks.
We are keeping our people safe - our reporters are working from home, and avoiding direct contact with people.
Our delivery people are wearing protective gloves and making sure they, and you, are safe.
As for the WIT sign, I'm pretty sure I've driven past this sign and never noticed it. This week, it leapt out at me.