Former Hawke's Bay couple Ana and Daniel Wilkinson have spent the past few years creating job opportunities for rural Indian villagers.
It includes the Holi Boli clothing line, several examples of which are on show at the Photographers Gallery Hawke's Bay, Napier, until Saturday.
Holi Boli, which draws its name from the Hindu Festival of Colour, features the work of some of the graduates of Ana's sewing courses. Others have gone on to work from home, or found jobs in the nearby town - city sized by New Zealand standards - of Sambalpur.
The Wilkinsons and their three children aged 5 to 12 are based in rural Bhalupali in the Odisha region, a 12-hour train ride from Calcutta.
Ana has been fascinated with India since she was small and, in 2002, began supporting an orphanage in Odisha. In 2006, she and Daniel decided to visit - and, as she says, it may sound like a cliche, but they did fall in love with the place.