More than a quarter of the 45,000 children in Hawke's Bay are seen at the Emergency Department of the Hawke's Bay DHB hospitals every year.
Now the DHB is asking Countdown's Kids Hospital Appeal for help fund much-needed neonatal care equipment and hearing restoration equipment.
Countdown Hastings manager Andrew Jason Wright said the store has fundraised for the Hawke's Bay Hospital since 2007.
"The hospital gives us a list of equipment every year, and this year neonatal and hearing restoration equipment was on their wish list.
"With the extra equipment they will be able to provide better care, and better outcomes for children." Health board service director communities, women and children Claire Caddie said it was grateful for Countdown's support.