Be Safe Be Seen pit stops, where free hi-vis gear will be handed out to cyclists, walkers and runners, will be popping up in Hastings and Napier from June 13.
While many cyclists are well aware of the need to "lighten up", with properly fitted lights and high-visibility vests or other reflective gear, a good number are not and run the risk of being in or causing a car crash.
"Some cyclists, walkers and runners don't realise that if they don't have lights or reflective gear they're practically invisible in the early evenings and mornings, especially during winter," said keen cyclist and Hastings Deputy Mayor Cynthia Bowers.
Since 2013, Hastings District Council has run the winter cycling safety campaign as part of its iWay programme.
Last year, Napier City Council teamed up with Hastings to get the message out in both areas.