After seeing an argument between a fisherman and surfer online about the rubbish left on the beach, one local has decided to take action.
Dominic Burt teamed up with the Hawke's Bay Regional Council and National Aquarium of New Zealand to create 'City to Cliffs Beach Clean Up' from 1pm today.
Mr Burt said he was inspired to do something about the state of the beaches as it was a place where his family played during the summer and was also a place he got food from all year round.
"It really was an eye opener as when you see how much rubbish there is lying about. It is not necessarily the big stuff but all the little pieces definitely add up."
Last weekend he led a Mahia beach day clean up and he said it was amazing how much stuff they picked up and collated.