Happy tears were shed on Sunday morning at Clive Four Square when a woman found out she was $333,333 richer.
The woman, who is believed to be from the Waikato area was on holiday in the region and popped into the store at about 10.30 that morning.
Clive Four Square owner and operator Bonar Vossen-Chong said it was "nice to see people winning through the store - whether big or small".
Excitement erupted in the store when the display lit up with "major prize".
He believed the winner was deserving of the prize.