Winter could be the new Summer in Hawke's Bay if F.A.W.C! ticket sales are anything to go by.
An attractive Food and Wine Classic (F.A.W.C!) series, designed to satisfy people's hunger for something to do in the cooler months, has tapped into a viable market, attracting locals and out-of-towners from throughout New Zealand.
Just three weeks after tickets went on sale, 24 of 48 events in this year's line-up have sold out, meaning more than 1600 tickets of just under 3000 available are already gone.
A couple of the most popular food and wine experiences have announced a second session, including the Bollinger Brunch with local chef James Beck at Millar Rd and Clearview Estate Winery's Wine Makers Long Table Lunch.
"Tim Turvey is a fabulous host - if you don't have anything booked yet this is going to be a goody," Hawke's Bay Tourism general manager Annie Dundas says.