The arrival of a wannabe vampire along with "Fairy Rosebud" in the Napier CBD next month will be among the colourful ingredients designed to give the city a mid-winter spark, Napier City Business Inc manager Zoe Barnes said.
"It doesn't matter that it's winter - it's all about having things going on in Napier and getting people here," she said.
As well as preparing shopping and competition promotions, Ms Barnes was putting the final touches to programmes which would attract children and young people into the central city, as the mid-winter period of planned events revolved around the same time as the July school holidays.
Adding to the mix will be the arrival of leading comedian Cori Gonzalez-Macuer who starred in the hit vampire comedy film What We Do In The Shadows.
Ms Barnes said Mr Gonzalez-Macuer would be staging a comedy show in Napier on July 2 - part of a string of mid-winter events planned.