Christmas shoppers have already spent more than $70 million in the lead up to the big day, with another a hectic three days of shopping to go.
Latest data from Paymark, which processes about 75 per cent of all electronic transactions, shows Hawke's Bay shoppers spent $36m last week, after spending another $34.1m in the first week of December.
Napier City Business Inc acting manager Steph Kennard said she expected things to get even busier from yesterday.
"We had late night shopping last night, which was interesting because a weather bomb killed things a little bit.
"Shopping has been steady in December so far but there is a feeling with most people finishing work [Friday] that the next three days and particularly [Friday] will be busy because history tells us when Christmas fall on a Tuesday, the Friday tends to be one of the biggest retail days.