Former Aucklander Shane Williams said he "did all right" when he sold his Auckland house and relocated to Taradale with his family.
The logistics manager at NZ Miracle Water's bottling plant in Hastings said he spent up to two hours a week less commuting and weekends were spent on cycle tracks, enjoying the local cuisine and visiting many of local sights and activities.
When they decided to leave Auckland with his family they decided to move to either Tauranga, Hawke's Bay or New Plymouth.
He said Tauranga was becoming as traffic-intensive as Auckland, New Plymouth experiencing a petroleum and dairy dip leaving Hawke's Bay, where his wife Louise (nee Gibb) was born, a clear winner.
"Things are a lot easier here," he said.