"It's really first in, first served so it's important to register early," general manager of Hawke's Bay Tourism Annie Dundas said.
It also paid to get in quick for the 48 other inventive offerings still available. With just over a month from the launch, 12 events have sold out, with many more close to capacity.
"We are nearly halfway with ticket sales," Ms Dundas said.
Now in its third year, the word about F.A.W.C! was spreading throughout New Zealand and further afield, with people travelling from as far away as California.
The Summer Series runs across 10 days from Friday, October 31, starting with the ultimate "boot party" launch at Craggy Range and finishing on Sunday, November 9.
• For more information or to book tickets see fawc.co.nz