Central Hawke's Bay looks to have claimed the title of regional Netflix capital, with residents there binge-watching movies and television shows at double the rate of everyone else in Hawke's Bay.
Statistics from Chorus show Hawke's Bay households are consuming much more broadband data than last year, with Hastings leading the way, ahead of Napier and Central Hawke's Bay Districts.
The increase in broadband use is driven by surging demand for streaming services such as Netflix, according to new statistics from Chorus.
The average Hastings home used 166GB of broadband data in March 2018 (compared with 134GB in 2017), while Napier households consumed 165GB and Central Hawke's Bay 113GB.
Although CHB was still behind Napier and Hastings in total usage last year, usage in CHB increased by more than 52 per cent - double the rate of increase in both Napier and Hastings.