Things heated up at Hawke's Bay Showgrounds yesterday as competitors ate their way through hot chillies for the opportunity to represent Hawke's Bay in June's Fire Dragon Chillies NZ Chilli Eating Championships.
Six people competed in the qualifying heat, hosted by the Hits Hawke's Bay and Orcona Chilli's 'n' Peppers.
In their first year hosting the event, Orcona co-owner Alvin Watson said they hadn't wanted to make it too easy for the competitors, who had to chew each chilli for 30 seconds before swallowing while resisting nearby bottles of Origin Earth milk.
The heat became too much for some only two rounds in, after eating two jalapeno peppers followed by two cayenne peppers. However for winner Kurt Jones, who chomped his way through five different types of chilli, it was "an enjoyable experience".
"I thought they [competitors] might have hung in there a little bit longer," he said.