In November, a local barber will shear off the men's manes in town square.
Mike Godinet said it's a very personal cause for him and his team.
"We have all known someone who has been through this journey, some more closely than others, and would like to do our bit."
They had already attracted amazing support, as of yesterday, the public had donated almost $800 towards their $5000 target to their online donation page.
Contributors littered the comment section with messages of support.
"Thanks for sharing your story, you guys amaze me with your beautiful aura and positive spirits."
-Donations can be made at the City Assist fundraising page:
hawkesbayevents.everydayhero.com/nz/shear-with-city-assist