Local street guardians are renouncing their razors to help raise funds for child cancer.
Hastings City Assist team members Chris Bartlett, BJ Pui, James Haronga and Mike Godinet will grow their beards for seven months in support of the Child Cancer Foundation.
The men will then shave them off as part of the foundation's annual "fundrazor", which helps children with cancer and their families.
Some are more confident than others about how low their beards will grow by the time the 29 weeks is up.
The council staff members, who dedicate their time patrolling the city centre, have the backing of Hastings District Council, the Child Cancer Foundation and the central city retailers.