The national body's president and Hasting's mayor, Lawrence Yule, said local body voter turnout varies significantly across different age groups and geographic areas. The main reasons people give for not voting is not knowing enough about the candidates, 31 per cent, "forgot or left too late", 24 per cent, and "not interested" or "too busy", each 14 per cent.
Mr Yule said in order to improve these statistics, the first step is to raise public awareness of the value of local government and the role it plays in the everyday lives of New Zealanders.
"Our aim is to grow citizens' understanding of the breadth of services delivered each day by local governments across New Zealand, and the impact those services have on their everyday lives," he said. "By making that connection, we hope it inspires Kiwis to take a more proactive stance on the issues they care about in their communities.
"Citizens can get involved by voting for their preferred candidate this October, and maybe even deciding to stand as a candidate themselves." Mr Yule urged New Zealanders to find out more about what their local council was doing in their own community and how they could get involved and have their say in how to shape it.
"Democracy is both a privilege and a responsibility," he said. "By participating in the local government process and casting your vote you help ensure it rests on the right shoulders. Our goal is that, for the first time in nearly two decades, local government will be elected by a majority of New Zealanders."
Visit www.lgnz.govt.nz.