The call has been put out to Wairoa residents to share ideas on how their "tired" CBD can be made more lively.
The main waterfront strip has all the foundations of a pleasant CBD but the council has been told by locals that the "drab-looking" town centre needs a spruce-up.
The council has said it has received feedback over the years about closed shops, safety and security, and the need to attract more diverse businesses into the CBD.
Wairoa mayor Craig Little said this was just the start of council work to enhance the waterfront town centre.
"The CBD's looking very tired and it just needs something done on it. It just needs an upgrade, it's as simple as that. It's past its use-by date," he said.