Bob Suksreephaisan, owner of Fruitfull Woodville for 10 years, has struggled on despite the month-long closure of the state highway through the Manawatu Gorge.
Mr Suksreephaisan owns the fruit and vegetable outlet and fresh fruit ice-cream shop on the outskirts of Woodville and relies on passing highway traffic.
"I'm down on average 30 per cent a day since the gorge closed, but some days business slumps by 50 per cent. It just depends on the weather," he said.
"I'm hanging on for the good news the gorge is open again and we'll catch more traffic again."
Mr Suksreephaisan said it took his business a couple of years to get up and going again after the 14-month closure of the gorge in 2011.