Five hundred bras of all shapes, sizes and colours will wing their way to Vanuatu.
Local business Suzelle Lingerie & Swimwear has donated the undergarments to help those affected by tropical cyclone Pam, many of whom lost everything and will have to start from scratch.
"It's a significant quantity. The majority of them are new, some of them have been donated by customers for a future cause, we feel this is definitely worthy," sales and marketing manager Roslynn Young said.
After reading that Gemco Trades and Construction would be sending a shipping container they began packaging the bras, which ranged from high-end lacy numbers to practical supportive options.
"I think non-perishable is often taken to mean the obvious, blankets, food items, torches. This is something women need but might be too embarrassed to ask for."