The region has strengthened ties with a key export destination, China's Shandong Province, through new deals signed at the weekend.
Hastings Mayor Lawrence Yule met with Shangdong Province Vice-Governor Mr Ji Xiangqi at Villa Maria Estate in Auckland on Saturday night.
Two memoranda of understanding were signed, one between Hawke's Bay Winegrowers and the Shangdong Wine and Vine Association, and another between Eastern Institute of Technology (EIT) and Qilu University of Technology.
At the signing were New Zealand Winegrowers CEO Philip Gregan, representing Hawke's Bay Winegrowers, and EIT CEO Chris Collins on behalf of EIT.
Mr Yule said the memoranda signified increased co-operation between Hawke's Bay and Shandong Province in fields such as wine science and student exchanges.