Family Works service manager Pam McCann said money raised would help fund social worker services in more of the region's schools to meet increasing demand for children dealing and coping with family violence.
"Next year Sparkle will give to one of the most desperately needed services in our region. We can make a huge impact by raising awareness and reaching children most in need with earlier intervention, working in with schools and alongside other community organisations."
"Hawke's Bay is the only region in New Zealand where family violence rates are increasing. Social workers in schools are having a positive impact as they are helping children with the strategies and professional support they and their families need."
Shirley Collins, head of marketing for PSEC and its services, said along with huge local support, Sparkle guests also came from outside of Hawke's Bay, which has turned the event into a great tourism driver for the region.
"Sparkle's success comes from giving guests a Hawke's Bay experience like no other along with adding an element of mystery surrounding all the finer details including the theme, entertainment and Master of Ceremonies."
"We are very proud of our sponsors who are happy to support and share the 'Sparkle' with all our deserving services, who recognise how important fundraising is for different causes each year," Ms Collins said.
The glamorous event, which will be held on the grounds of principal sponsor Trinity Hill, will see some of the region's top chefs donate their time and resources to designing and serving an exclusive menu.
Trinity Hill's chief executive Michael Henley said, as the principal event sponsor and host, the winery was able to reach out into the community and help a deserving cause, which provides essential social services to families and children throughout Hawke's Bay.
Tickets can be purchased from www.sparklehawkesbay.co.nz.