Hundreds of people dressed in lycra are expected to descend on Hawke's Bay's cycle trails for the annual Big Easy cycling event on Saturday.
The Easter ride is celebrating its fifth birthday and will have riders exploring some of the region's finest scenes and eateries before wrapping up with a concert at Church Road Winery.
Headlining the Easter party is "The Easy Riders", who is made up of Ladykillers Jackie Clarke and Suzanne Lynch and friends Annie Crummer and Rikki Morris.
The 45km ride starts at Chalk N Cheese in Havelock North and winds its way along the river through to Clive before going along Marine Parade and Ahuriri and finishing at Church Road.
Hawke's Bay Tourism general manager Annie Dundas said there was a hell of a lot to do and the day was set to entertain people of all ages.