Walford says previously the Mission Concert has amply filled regular accommodation options as well as many people attending the concert from out of town who will stay with friends and family.
"In some cases local residents not interested in the concert have rented their homes for out-of-town concertgoers and taken a holiday themselves.
"No matter which way you look at it the Mission Concert is very good for the Hawke's Bay economy."
Napier's Quest Hotel owner Fiona Simon says they're already fully booked for February 5 and 6.
"It happens year on year, people usually book straight away for the next concert, but some will cancel depending on the artist.
"We get guests from all over New Zealand, but a large majority of them come from Auckland.
"We set a two-night minimum, so we're getting bookings on the Tuesday and Wednesday. I think people get really excited and just want to take that extra day without the stress of spending one night down here and getting tired or having to rush back to work."
Mission Estate Winery CEO Peter Holley says large events are becoming more frequent during weekdays.
"We're seeing cricket events held on weekdays when they were usually held at weekends, international performers are also appearing in the middle of the week at Vector Arena in Auckland, so I think these things are becoming seven-day events, rather than just weekends.
"Looking back five or six years ago the economic impact for the provinces in the region was $27 million-$30m."
