The council's building consents manager, Malcom Hart, told the meeting the scepticism was not related to the concept of sustainable homes, but builders' reluctance to sign up with another brand.
"We've had clear examples where local building companies have picked up a lot of the concepts and run them themselves, they just didn't run them with the Best Home brand," Mr Hart told councillors.
The aim of the scheme was to sign builders to build houses that were highly energy efficient but cost no more than 5 per cent more than standard homes to build.
Councillor Wayne Bradshaw questioned whether the council had adequately assessed the risks before embarking on the scheme.
"Have we just spent $200,000, plus staff time which is probably equivalent to that, when perhaps we shouldn't have been in that space in the first place?"
Councillor John Roil, a building industry businessman who in 2012 questioned the council's decision to fund Best Homes, said the scheme had been a failure.
"The market has shown that designers are already doing this kind of work and it's a shame that it's taken five years to get to a stage where we're finally evaluating it," he said. "The industry hasn't taken it on board, the people haven't taken it on board, the Government hasn't taken it on board."
Hastings Mayor Lawrence Yule said Best Home came about through a council drive to improve sustainability in a number of areas.
The issue of cold, damp houses was identified as a regional and national problem which the council believed it could help address. A side-benefit of running the scheme had been a district-wide improvement in building consent processing times, Mr Yule said.
He said a lesson from the scheme's failure was that builders were very protective of their market share and their own brands.
"They're not actually too interested in working together in a collective sense to improve the quality of homes. That's what we've come up against," he said.
"I wish it had been successful but it is part of the risk we need to take as a council and a community from time to time to actually advance the thinking around sustainability. I accept it hasn't worked but the intention was the right one and I'm confident we have made a difference in some people's thinking as to how this should be done."