Hawke's Bay-based credit union NZCU Baywide has reported a 41 per cent rise in profits for the year ended June 30.
Chief executive Gavin Earle announced a $1.7 million operating surplus, from $1.2 million for the previous year, while assets increased by 10 per cent or $23 million - to $252 million.
Chairman Iain Taylor said the result was despite the "challenging" operating environment.
"Our predominantly provincial regions continue to battle hard economically without the drivers of growth that the larger cities possess," he said.
During the year the Dannevirke, Wairoa and Palmerston North branches moved to larger, higher-profile locations and in March 2000 new members joined due to the merger with Credit Union Bay Health.