Tills are ringing with Christmas cheer in Hawke's Bay - but not everyone is seeing a rise in profits.
Statistics released by Paymark showed Hawke's Bay residents have swiped away a total of $62.5 million in the first two weeks of the Christmas break - a 1.7 per cent increase from December 2013.
The data also revealed a 2.4 per cent increase in Eftpos transactions compared to the same time in 2013 with 1.32 million transactions recorded for the first half of December this year.
Manager at The Thirsty Whale Bar and Restaurant, Michael Dickerson, said the Hawke's Bay hospitality industry had not felt the lift yet.
"There has been no noticeable difference from last year. We have been pretty quiet mostly because of the weather. We have had really terrible weather which keeps people away from bars and restaurants.