Sport Hawke's Bay has secured leading investment firm Forsyth Barr as the naming rights sponsor for the region's annual sport awards function.
Sport Hawke's Bay chief executive Mark Aspden said it was fantastic to welcome the support of Forsyth Barr as naming rights sponsor of the premier awards event.
"This is the 51st annual sports awards and Forsyth Barr's support is sure to provide momentum to make this one of the biggest awards yet.
"It is great to have a business partner with such a strong affinity for the Hawke's Bay region. To see a nationwide organisation such as Forsyth Barr keen to get in behind what we stand for and give back to the community is fantastic.
"The Hawke's Bay Sports Awards are an opportunity for the sport sector to come together and celebrate all that is great about sport," Aspden said.