Australian sports fans helped boost guest night numbers in Hawke's Bay this July.
Guest nights for Hawke's Bay and Gisborne combined were up 2.3 per cent to 70,000 this July on last, according to Statistics New Zealand.
Hawke's Bay Tourism general manager Annie Dundas said guest nights in Hawke's Bay alone rose 11 per cent. Many of those visitors were from overseas, she said.
A Melbourne Storm and St George Illawarra Dragons NRL game held in July had attracted many from Australia.
She said the Spring Fling was now underway in central Hawke's Bay for the month of September. The Festival at Pukeora Estate had attracted a big crowd last weekend.