Tina Kennedy says it was a "no brainer" to sell up in Auckland and buy a house in Hawke's Bay.
She and her family are all set to move into their new home, which would have cost more than double the price if it were in the Super City.
Ms Kennedy was "very excited" about the move, inspired by the region's low house prices and the allure of a new lifestyle.
"It did take a lot of decision making, because we perhaps won't be paid as much in Hawke's Bay, but that's where the lifestyle comes in. It's so beautiful in Hawke's Bay, it's a no brainer really," she said.
Their new home in Bay View was "amazing value" - it cost about $410,000, whereas a similar property in Auckland would cost more than double that, or about $900,000.