A regionwide approach to marketing tourism has led to a new regional tourism website project making the finals of the New Zealand Tourism Awards.
Hawke's Bay's new visitor website is managed by Hawke's Bay Tourism, in partnership with Central Hawke's Bay District, Hastings District, Napier City, and Wairoa District councils, and presents Hawke's Bay as a single region made up of complementary experiences.
Hawke's Bay Tourism General Manager Annie Dundas said the recognition demonstrates the value of taking a collaborative approach to marketing Hawke's Bay as a visitor destination.
"By directing prospective visitors to a single point – www.hawkesbaynz.com – we are able to present a more coherent and cohesive Hawke's Bay visitor story.
"Each main centre still has its own section on the website to showcase their tourism experiences – but we've even gone as far as calling them Hawke's Bay's Neighbourhoods to ensure prospective visitors understand we are one united region to be explored."