Many New Zealand families will be making the most of their summer break to travel around the country, while many businesses will be gearing up for the busy tourist season.
Holiday-makers from both home and abroad, continue to enjoy New Zealand's natural features and iconic tourist sites. We are seeing large numbers of visitors across the country and in the Hawke's Bay region.
In Hawke's Bay, tourism expenditure has grown by 7.6 per cent in the year since October 2015, and visitors have spent $571 million. Nationally, tourism expenditure is forecasted to grow by 65 per cent to $16 billion in 2022.
And this growth is buoying our country's economy.
Typically 180,000 New Zealanders are directly employed in tourism. The sector brings in $14.5b each year, and is now our greatest export earner and bigger than the dairy industry.