This summer, people of Hawke's Bay will be flying high all the way to Auckland, with Jetstar checking passengers in as early as December.
News of a second carrier to the region was met with excitement across the board this week and the head of Jetstar New Zealand,
Grant Kerr, said not only could he see a huge opportunity for growth in the region, it was a growth that his company could contribute to.
"The other key part of it was about the partnership. The engagement we had with all the key stakeholders was just outstanding, it really was," he said.
A part of this growth would be a slew of jobs for the local market - "up to 100 jobs across the country for the four destinations we have announced at this point", he said.