The Pokemon Go craze seemed to be transcending the ages as Hawke's Bay children, parents and possibly grandparents joined a near global outing by taking to the streets of Napier in search of the elusive avatars on Saturday.
At least 300 are estimated to have gone in and out of the hunt, which started with a group transfixed to their mobile phones in Clive Square about midday - the Napier Pokemon GO Walk Facebook recording late yesterday that 362 "went".
Napier gamer and diploma of engineering student Brendan Nikolaison, an early convert after New Zealand, Australia and the US led the gradual global release of the new game on July 6, was among those who were still at it as night fell.
It was a bit of a break from study, and a chance to get out and meet people, which doubters will see as the good spin compared with gamers couch-surfing on games at home all day.
He wasn't surprised by the numbers, but aged "25 or 26", he was surprised that he was somewhere about the middle of the age range.